Amazon Manages Your Warehousing, Delivery, and Customer Support

Learn how Fulfillment by Amazon (FBA) simplifies your business operations. Focus on growing your business while Amazon handles all the logistics.

175+
Fulfillment Centers
2-Day
Prime Shipping
200M+
Prime Members
30%+
Sales Boost

What is Fulfillment by Amazon (FBA)?

FBA is a service that allows you to store your products in Amazon's fulfillment centers. Amazon takes care of storage, packaging, shipping, customer service, and returns for your products.

Fulfillment by Amazon (FBA) is a comprehensive logistics solution that lets you outsource your entire fulfillment process to Amazon. When you use FBA, you send your products to Amazon's fulfillment centers, and they handle everything from storage to shipping to customer service. This means you can focus on sourcing products, marketing, and growing your business while Amazon takes care of the operational side.

How FBA Works

A simple 4-step process that transforms how you sell on Amazon.

Send Products

Ship your products to Amazon's fulfillment centers. Amazon provides you with prep instructions and shipping labels.

Amazon Stores

Amazon receives, stores, and manages your inventory in their secure fulfillment centers worldwide.

Orders Ship

When customers order, Amazon picks, packs, and ships your products with Prime-eligible fast shipping.

Customer Service

Amazon handles all customer inquiries, returns, and refunds on your behalf, 24/7.

Benefits of Using FBA

With FBA, you can focus on growing your business while Amazon handles the logistics.

Prime Eligibility

Your products become eligible for Amazon Prime, giving you access to over 200 million Prime members who prefer Prime-eligible products.

Increased Sales

FBA products typically see a 30%+ increase in sales due to Prime eligibility and the Buy Box advantage.

Save Time

Focus on sourcing, marketing, and growing your business instead of packing boxes and handling customer service.

Global Reach

Amazon's international fulfillment network lets you easily sell to customers worldwide without managing international shipping.

Customer Trust

Amazon's trusted brand and customer service build confidence, leading to higher conversion rates and customer satisfaction.

Cost Effective

Pay only for storage and fulfillment services you use. No upfront costs for warehouses, staff, or shipping infrastructure.

FBA vs FBM: Which is Right for You?

Compare Fulfillment by Amazon (FBA) with Fulfillment by Merchant (FBM) to make the best choice for your business.

Choose Your Fulfillment Strategy
Fulfillment by Amazon
Let Amazon handle everything
  • Prime eligibility and access to 200M+ Prime members
  • Amazon handles storage, packing, and shipping
  • 24/7 customer service handled by Amazon
  • Higher Buy Box win rate
  • Multi-channel fulfillment available
  • International selling made easy
  • Typically 30%+ sales increase
Fulfillment by Merchant
You handle fulfillment yourself
  • Full control over inventory and shipping
  • Lower fulfillment fees for high-volume sellers
  • Direct customer relationship
  • Not eligible for Prime shipping
  • You handle all customer service
  • Lower Buy Box win rate
  • Requires warehouse and staff

Our Recommendation

For most sellers, FBA is the better choice. It provides access to Prime members, increases sales, and saves time. FBM works best for sellers with existing fulfillment infrastructure or very large, heavy items where fulfillment costs are high.

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